How to grow basil using a bookmark

How to grow basil using…what?? Okay, let me explain. If you enjoy reading books while cultivating basil at the same time, The Open University of Japan has a perfect thing for you: a bookmark with basil seeds. The seeds are hiding inside the green part (see photo below). According to the instructions, in order to grow a nice basil plant you should place the bookmark at a 45-degree angle into a flower pot sometime between March and August and make sure it gets enough water and sunlight. As far as I’m aware, this item is promotional only and is not for sale.