Beautiful Japanese commercial for the Touch Wood cell phone by NTT DoCoMo

Japanese telecommunications giant NTT DoCoMo has an impressive commercial for their Touch Wood SH-08C cell phone. The ad was produced by a Japanese agency Drill, Inc.

Watch it here:

We like! If you’re wondering how they filmed this, don’t miss this video showing the making of the commercial:

All the wood for the xylophone was made from trees already fallen and the phone itself is made from the surplus wood of trees from a “more trees” reforestation project founded by musician Ryuichi Sakamoto and others.

According to the ad agency, there were no visual or sound effects used at all. The tune that plays as the wooden ball plunks down the hill is Bach’s Cantata 147. The giant xylophone is 44 meters long (144 ft), constructed at a 12-degree angle and uses 413 wooden planks. To create the perfect ending, they filmed the last part of the video 49 times. The creators visited 64 places before they finally found the right location in a forest in Kyushu.

The video for the ad — which won a Golden Lion at Cannas — was released on the same day as the big earthquake hit Japan on March 11 of this year. Docomo had no choice but to cancel the whole promotional campaign. The video went viral on YouTube.