January 10, 2010 by Rok | Anime & Otaku, Japanese TV | Add your comment »
All Nippon Airways flies with anime style TV commercial
Japanese airline company ANA (All Nippon Airways) last year made a bold step forward in the boring world of old school airline commercials with a refreshing new ad which is part of their The Art of Arrival campaign, designed by a British advertising agency Cuba.
What’s so unique about this ad which has also been shown in movie theaters in other countries, is that it was made to look like a cinematic anime cartoon that captures the joy of passenger’s arrival instead of promoting comfort during flying which is what we see in most other airline commercials.
Let’s have a look:
The concept is executed brilliantly from start to end and we can admit they’ve done a fantastic job squeezing such a variety of movement, animated scenes and sound into one single minute.
There is another version of this commercial where they replaced Beethoven with Gene Kelly:
The Art of Arrival even helped increase the airline’s international traffic by 5.3% during the holidays of Golden Week despite a 10% capacity reduction.
ANA is famous also for other (non-anime) commercials. Below are two ads which I have seen before on those small TVs in Tokyo trains:
They even dare to make ads with dancing airplanes:
So, you’re planning to fly ANA on your next trip to Japan? Speaking from own experience, I’ve flown with them before on route Los Angeles – Tokyo and I’ll say the flight was a very comfortable one in all aspects and their service was one of the best I’ve seen in airlines.
But alas, there was still no Beethoven to be seen anywhere upon arrival!
